Most of what you own can be valued and replaced. If you find a crack in the windscreen one morning, you phone your insurance company and they change the glass. If your house is burgled or flooded it is an unpleasant shock, but if you have good home insurance you can buy new furniture and appliances. And even in the unlikely event that the building collapses, you will probably be entitled to compensation with which to start again.

As long as your belongings can be valued it is possible to replace them. The problems begin when the value of an object is literally incalculable. Your grandmother’s dinner service, the video of your wedding, photos of births, birthdays and Christmases - these things are irreplaceable.

If you lose your laptop, or the hard disk is damaged, you can always buy a new one. They are not expected to last forever - in fact, the average life of a computer is about four years. But what about everything stored on your computer?  How long do you want to keep that information?  Probably forever.

For all the criticism of Christmas spending, and despite the fact that December is the month of the year when we spend most money, paradoxically, it is at this time of year that money matters least to us. What matters is that Uncle John takes such delight in the Christmas pudding, and that the children’s faces light up as they open their presents, so we are not watching the pennies.

We have chosen Christmas to present Fiabee, because there is nothing more valuable than memories and there is no better time of year to protect them.

Fiabee makes automatic back-up copies and guarantees that the photos, videos and other important files in your computer are always safe. It does a silent, discreet but extremely important job. We are very proud to have created Fiabee: it is not only a product, but a personal memory protector. We are currently putting the finishing touches to it for the launch in April 2009.

Give Fiabee this festive season. Give someone an unforgettable Christmas and 2009.